Job Summary:

The Sales and Marketing Associate is responsible for driving sales and marketing initiatives to promote the bank’s products and services, attract new customers, and retain existing clients. This role-plays a crucial part in developing and executing effective sales and marketing strategies to achieve business growth and meet revenue targets.

Key Responsibilities:

1. Sales and Business Development:
   • Identify and target potential customers through market research, referrals, and networking.
   • Conduct cold calls, meetings, and presentations to showcase the bank’s products and services.
   • Build and maintain relationships with clients, understanding their financial needs and recommending appropriate solutions.
   • Cross-sell and upsell banking products to existing customers to increase revenue.
   • Achieve individual sales targets and contribute to the overall sales goals of the bank.
2. Marketing Strategy and Campaigns:
   • Collaborate with the marketing team to develop and execute strategic marketing plans.
   • Conduct market analysis to identify customer segments, trends, and competitive offerings.
   • Create and implement marketing campaigns, promotions, and events to increase brand awareness and attract new customers.
   • Utilize various marketing channels, including digital platforms, social media, email marketing, and traditional advertising methods.
   • Monitor and analyze the effectiveness of marketing campaigns and make recommendations for improvements.
3. Relationship Management:
   • Foster strong relationships with key stakeholders, including internal teams, external partners, and customers.
   • Work closely with product managers to stay updated on new products, features, and industry trends.
   • Provide feedback and market insights to assist in the development of new products and services.
   • Handle customer inquiries, resolve issues, and ensure high levels of customer satisfaction.
   • Stay informed about regulatory changes and compliance requirements in the banking industry.
4. Market Research and Competitive Analysis:
   • Conduct market research to identify opportunities, customer preferences, and emerging trends.
   • Monitor competitor activities, pricing strategies, and marketing campaigns.
   • Analyze market data and customer feedback to identify areas for improvement and recommend new sales and marketing approaches.

Qualifications and Skills:

• Bachelor’s degree in business, marketing, finance, or a related field.
• Proven experience in sales, business development, or marketing, preferably in the banking or financial services industry.
• Strong knowledge of banking products, financial services, and market dynamics.
• Excellent communication and presentation skills.
• Ability to build and maintain relationships with clients and internal stakeholders.
• Proficiency in using CRM software and other sales and marketing tools.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Self-motivated, goal-oriented, and capable of working independently.
• Knowledge of regulatory and compliance requirements in the banking industry.

Send CVs to jobs@skaikconsulting. com